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synff

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synff is free on iPhone and Android.

Discover records that connect with who you are.

Streaming turned music into something that plays in the background. synff is a way back in: six albums, each with a reason, when you ask for them, and a quiet place to notice what they mean to you.

Not ready? Take a first reading of your taste
The synff app showing a Drop called Room Noise, Real GroovesThe synff app showing a Drop called Room Noise, Real Grooves

What synff is

synff sits somewhere between a way to discover music, a listening practice and a journal about music. All to help you understand what music means to you.

  1. 1Discover

    Six albums at a time, shaped by the artists you care about, each with a reason you can read.

  2. 2Practice

    Time with a record, then a pause to notice what stayed with you. Mindfulness, for people who love records.

  3. 3Journal

    Your notes, your Drops and a Fingerprint of your taste, kept together and changing as you do.

One record, all the way through.

Follow a single pick, Thundercat’s It Is What It Is, through the listening practice at the heart of the app.

  1. 01 · Drop

    Six records, each with a reason.

    Ask for a Drop when you are ready. Six albums shaped by the artists you choose, not by what everyone else streamed, and yours to keep for as long as you like. Listen in the service you already use.

    “Actually been put onto some great music - from artists I wouldn’t have found otherwise.”
    Google Play review (opens in a new tab), September 2026
    A Drop called Room Noise, Real Grooves, with Thundercat’s It Is What It IsA Drop called Room Noise, Real Grooves, with Thundercat’s It Is What It Is
  2. 02 · Context

    Explore the stories behind the records.

    Every record opens into what it is, why it found you, and further reading from the writers who covered it.

    “keeps music lovers curious and committed to the art form”
    App Store review (opens in a new tab), September 2026
    The album sheet for It Is What It Is, with its story and further readingThe album sheet for It Is What It Is, with its story and further reading
  3. 03 · Note

    Express how a record makes you feel, and why.

    Leave a note while it is fresh. Not a score, a thought: funny on the surface, sad underneath.

    A note about It Is What It Is with Loved it selectedA note about It Is What It Is with Loved it selected
  4. 04 · Recap

    Let what stayed with you shape what comes next.

    Before the next Drop, a few minutes to look back: what you loved, what did not land, what you bought. What you decide here shapes what the next six reach for.

    “bringing listening back to being intentional”
    App Store review (opens in a new tab), September 2026
    Recap asking what you thought of It Is What It IsRecap asking what you thought of It Is What It Is
  5. 05 · Crate

    Keep the records that land.

    When a record really lands, buy it. Find a copy shows you where, and your Crate keeps the albums you own, so the next Drop knows them too.

    “I have been buying albums again”
    App Store review (opens in a new tab), August 2026
    A listener's Crate of owned albums in the synff appA listener's Crate of owned albums in the synff app
  6. 06 · Fingerprint

    See yourself through the music you love.

    Your choices draw a Fingerprint that grows with you: a picture of your taste you can read, not a chart of what you played.

    “I’ve been able to get out of my rut and actually SEE what I like.”
    App Store review (opens in a new tab), August 2026
    A woven Fingerprint with the Deep Diver archetypeA woven Fingerprint with the Deep Diver archetype

Not ready for the app? Start with you.

Sixteen listening archetypes, drawn on four axes of taste. No account, and a result that stays on your device.

Reasons, not play counts.

synff reads how critics and writers describe a record, then turns their words into something you can see. This is It Is What It Is, drawn from 8 publications and placed from calm to charged, light to dark.

  • hazyThe Guardian Music, Pitchfork
  • ominousPassion of the Weiss, Pitchfork, DJBooth
  • denseThe Line of Best Fit, The Quietus
  • propulsiveClash Magazine, DJBooth, The Line of Best Fit
  • wildDJBooth, Pitchfork
  • sombreClash Magazine, Loud And Quiet
  • swirlingLoud And Quiet, The Quietus
  • weightlessDJBooth, Pitchfork
LIGHTDARKCALMCHARGEDhazyominousdensepropulsivewild
How Thundercat’s It Is What It Is feels, in the words of its reviews.

We show our working. We never sell a place in it.

How synff is paid for, and what that never touches.

  • No ads. We don’t sell your data, and advertisers never see your taste.
  • When you buy through Find a copy, some shops pay us a commission. It never changes what we recommend, or the order shops appear in.
  • Supporter changes how much room you have, never what gets recommended.

Free to use. Yours to support.

The whole listening practice is free, and stays free. Supporter is for listeners who want more room, and want to keep an independent music company going.

Free

  • A Drop of six records, with a credit back each Monday
  • Notes, Recap and your Fingerprint
  • Rotation, your Crate, Discogs import and Find a copy

Supporter

Everything in Free, plus:

  • Room to hold four Drops instead of one
  • Vibe Finder, to follow a record’s feeling somewhere new
  • A copy of the annual magazine, once it is printed
Vibe Finder following the playful bass and sadness of It Is What It Is to Alif Hilal’s HymnalVibe Finder following the playful bass and sadness of It Is What It Is to Alif Hilal’s Hymnal
Vibe Finder starts from a record you have. Say what you love about it, in your own words, and follow that feeling somewhere you might not have thought to look.

Your year, in print.

We’re making a printed annual about the meaning people find in music: criticism, artist stories, photography, record shops and local scenes.

Each issue will be able to carry a chapter about your year with synff: the records you kept and the notes you left. Every listener will be able to add it.

Concept of the synff launch issue cover: a crowd filing into a venue under a skylit roofConcept of the launch issue’s editor’s note, held open opposite a photograph of a singer on a red-lit stage
Launch issue concept. Mock-ups of a magazine still being made.

Hear yourself in it again.

Start with the artists you keep coming back to, then ask for your first Drop.

“synff has helped me reconnect with the music I love”
App Store review, August 2026